Killer Creamery makes delicious sugar-free ice cream that can be found in the freezer aisle of grocery stores across the country. When their head of marketing reached out and explained what they wanted, we were immediately on board. We had a blast helping Killer Creamery and their killer design team bring their vision to life and bring attention to their rebrand and new packaging.
The website uses a black and white layout inspired by Killer Creamery's spirit animal – the magnificent orca – with bright colors added throughout the website to draw attention to their updated brand and tasty ice cream. Each product shows off its personality with dynamic button colors and background colors on the product pages. We added a slick animation to the navigation dropdown (thanks CJ!) that represents waves on the beach and melting ice cream.