The Challenge
The old SignUp website lacked visual impact and didn’t clearly communicate their full range of services. Pages were crowded together, making it hard for users to understand everything SignUp offers. The limited content also meant minimal opportunities to rank well in search results, and the overall user experience, especially on mobile, wasn’t meeting today’s standards.
In short, SignUp had the talent and capabilities—but their website wasn’t helping them show it.
The Solution
We redesigned the site from the ground up, focusing on clarity, modern design, and search-friendly content. The new layout uses bold visuals and thoughtful spacing to highlight their work while making it easy for customers to navigate. We also restructured the website to include dedicated pages for their key services, allowing each one to shine on its own and create more targeted SEO opportunities.
Alongside the design work, we wrote stronger, clearer copy built around real search behavior. Clean hierarchy, smart metadata, and internal linking further strengthened the site’s search foundation. Performance optimizations ensured the new experience feels fast, responsive, and polished on every device.