Tips on Creating a Great Website That Will Help Grow Your Brand

by Chelsea Lamb
June 29, 2022
October 25, 2022

Websites are an essential tool that most businesses cannot afford to do without these days - not if creating a memorable online presence is your endgame, and you want to potentially increase your customer base a hundredfold. Here's what you should do with your website to help make this happen.

Create an action plan

When designing a website for your company, you should begin by keeping your target audience in mind, as these are the people who you are going to want to attract to your site from the get-go. So, you'll want to be as accurate about getting this part as precise as you can. Once you've identified who your audience is, then you can work on planning how you want your website to be customized so that it appeals to your audience in the way they want to be reached, whether that be through email marketing, online advertising, etc. 

Use a content management system

A good content management system like Webflow, for example, will enable you to manage aspects of your website yourself even if you don't have in-depth coding expertise. As well as allowing you to change and update content as you see fit, you can also play around with design elements and even optimize your website so that it is even more search-friendly. 

A user-friendly website is important

The user-friendliness of your website will also play a big role in how long your audience stays on your website - and the longer you are able to hold your audience's attention, the more likely it is that they will take action. However, a lot goes into ensuring your website is a success in the minds of your audience, including but not limited to a simple and concise layout, a quick loading speed, unconventional and more modern design elements, and text that is informative (but not too long and boring), etc. 

Speaking of creating a website that is eye-catching, the images you decide on will go a long way in achieving the desired effect. For example, if you have an e-commerce website, and you want to promote images of your products online, then why not try an image background remover to eliminate any unnecessary background distractions so that the focus is on your product entirely? Furthermore, you can place your images on more interesting and diverse backgrounds. 

Enhancing the SEO of your website

When it comes to search engine optimization, you should ensure that the design of your website meets Google's requirements in terms of being easily searchable online. And because everyone wants to rank on the first page of Google, this means that the competition to outrank your competitors is even fiercer. This is where web designers can help, as they usually have the technical expertise to modify elements of your website so that they are more SEO-friendly. Some things they'll concentrate on include generating content that is updated on a continuous basis, optimizing individual web pages using keyword research tools, and maintaining your website regularly by performing site audits every so often. 

In short, designing a website that is going to build a name for your brand while you sleep should be a worthwhile exercise worth taking on. But this will probably require getting assistance from external sources, in addition to applying some of your own creativity to ensure it's as close to your vision as can be. 

If you want a phenomenal website that will add value to your business from a glance, request a free proposal and we will show you how we can help.

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